Although global SEO can be very important if you want to address audiences from all over the world, the reality is that this might not be the best approach if you want to reach local audiences. You still need to provide meaningful content, but you have to optimize it for the local areas you want to target. And that’s where the need for local SEO comes into play.
What is local SEO? Simply put, this is a set of practices focused specifically on helping your website rank in local area searches. If you have a local business in Miami for example, you want people that need services in that area, not someone from Romania or China for example. That’s why local SEO is very important.
With help from local SEO you get to boost your exposure in that particular region you want. Plus, you can use relevant keywords for that local area in order to boost your exposure and acquire more relevant traffic. An interesting thing to note based on a Google report is that around 1/3 of all searches in the US are local.
This means users actually focus on accessing services and products within their vicinity. If you are a business owner, you definitely want to take advantage of this. A good local SEO practice will help you obtain a very good boost, value and it willbring in front some interesting tools that will offer you more conversions.
If you want to do local SEO, you should always try to list your company in local business directories. This always helps provide you with a great exposure and it does bring in front a nice approach towards all your SEO needs, which is great.
Of course, when you do local SEO you want to be very focused on adding local keywords anywhere on your site. Be it the title, content or even metadata, all of these have to be keyword optimized.
You also need to think about associating your listing with the right categories when you enter a business directory. And, of course, you need to enter as many business directories as possible. It can be very fun and rewarding to do this, so in the end the outcome can pay off very well.
Also, it’s a good idea to add all business-related information such as address, email, phone and anything relevant to your website. A map that leads people to your store will come in handy too, as it will allow your customers to reach you without having to open up any other application. It can be very helpful in the end and that’s exactly what you want to have here.
Don’t rush when you do local SEO, try to find the right directories and optimize your website to the best of your capabilities. You have to understand that this process can be time consuming, but at the same time it can also be very rewarding. As long as you take your time and optimize everything, your results should be more than impressive!
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